At LettrLabs, we offer a range of mail formats that make it easy to tailor your campaign to the moment. 💡 Want to see the formats nonprofits are using to connect with supporters? Explore LettrLabs’ direct mail formats, including handwritten cards, printed letters, and custom postcards.
How LettrLabs Supports Nonprofits
For fundraising letters, make sure that it’s as easy as possible for the potential donor to give. This means letting them know about every giving channel and, in the best situations, providing a reply envelope for them to send you a donation in. In order for donors to give to your organization, they have to think about you. There’s no better way to get in front of the eyes of a donor than a physical piece of mail. Even if they don’t respond to every direct mail appeal, staying in a donor’s mind is important so that you stay front and center when it does come time to give. If you’re planning a significant event or campaign, a direct mail fundraising campaign can help generate momentum and support before the event.
Fundraising Strategies for Nonprofit Organizations
- You want them to read your letter, understand your message, and, most importantly, take action.
- Research shows that 90% of millennials trust direct mail—and 24% of them are likely to share these mailers with others.
- Through consistent, engaging direct mail outreach, you can bring donors into a larger community that shares their values and aspirations.
- But let’s also discuss how nonprofits can adapt as this impact trickles down to mission delivery and connection with donors.
However, statistics show that sending a good old-fashioned letter is still one of the most effective tools for generating revenue. Including something of value within the package to show the donor you care. Include a direct, clear call-to-action so your reader doesn’t have to guess what you want. As the need spikes, the donations from year-end giving are running out.
How One Simple Change Transformed a Nonprofit’s Donor Retention from 6% to 22%
Ensure your organization can manage the influx of donations and responses resulting from the campaign. When direct mail is done poorly, all these things may be true. But when direct mail is done well, it is a worthwhile long-term investment that will increase, rather than detract from, an organization’s effectiveness in pursuing its mission.
The Secret to Combining Digital Marketing and Print for Maximum Impact
Bring your story to life by supporting your narrative with a photo or a special handwritten note from your signatory. RKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing. Below is some of the guidance we have provided to our clients.
Thank You Campaigns:
Even after lockdown restrictions are lifted, supporters will probably still be concerned about their health. It’s unlikely they’ll be willing to hold face to face meetings as frequently as before. However, as a fundraiser, you know that seeing a live face changes the donor interaction. Now is the perfect time to use this technology since most of your supporters are already using it to connect to family members, work, and school. As with any face-to-face meeting, lead with your concern about your donor and their well-being.
- 💡 Want to learn more about crafting high-performing mail pieces from the outside in?
- When choosing the right format for your next direct mail campaign, it’s important to consider your budget, timeline, and objectives.
- And in doing that they really cemented their relationship with this woman.
- Use this to your advantage by using powerful storytelling and evidence to support your fundraising message, away from the busy digital world.
- Donors will be more likely to pick up and respond when they see your nonprofit is calling them versus a blocked caller ID phone number.
Crafting an Effective Direct Mail Fundraising Campaign
A successful direct mail acquisition program provides the seedbed for sustainable giving, mid-level, and major donor upgrades, and planned giving efforts. Acquiring new donors will help ensure there are donors to replace those lost through attrition. Beyond direct mail, another sort of concrete strategy for reaching out is through digital.
These events will significantly reduce health risks to supporters. They may have a question or two before donating, or perhaps they want to volunteer or become more informed. Regardless of what it is, having easy-to-see contact info on your letter ensures they get the best experience possible with your organization. The right agency will use your organization’s CRM to track list 10 tips for nonprofit direct mail fundraising during covid segmentation, A/B testing results, KPIs, and more.
While online channels create digital fatigue, mailing offers something tangible and personal. It produces high results when nonprofits and charities channel their efforts to the right audience. They can use direct mail as part of their comprehensive strategies to get and retain donors. With Givebutter, you can write, personalize, post, send, and track your direct mail campaigns all from the comfort of your dashboard. After your fundraising appeal, review the impact of your direct mail campaign.
The majority of individual donations in the US come from direct mail. Of individual donations to nonprofits, the vast majority is still driven by direct mail. Just like any other channel, there is a science to maximizing results from direct mail. However, when done well, direct mail can be the most powerful channel any organization has for bringing donations to any nonprofit.
Technology is perhaps the biggest asset for a nonprofit during Covid. With in-person events out of the question, a nonprofit will have to rely on technology. Technology is a very effective alternative for in-person meetings. Habitat for Humanity asks its supporters to tell Congress that they provide support during Covid-19.
